Rochambeau Aligns Distribution to Art World Calendar

Rochambeau is taking a different approach for the release of its spring 2018 collection that was designed in collaboration with artist Aaron Curry.
Instead of following the traditional fashion calendar and waiting until January to ship the spring collection to stores, Rochambeau founders Joshua Cooper and Laurence Chandler are kicking things off at The Webster on Dec. 7 during Miami Art Basel.
The collection will be showcased in an experiential space that references one of Curry’s shows — the walls will be wrapped in a hatch print Curry created to make the area feel like a gallery. Avery Dennison, which frequently partners with the brand, will set up a station that allows shoppers to customize their own Curry hoodies with appliqués. The Air Force 1s the brand created with Nike for its show will be on display. This will be Rochambeau’s first large activation at Basel.
“It’s exciting for us because we’ve focused our collections on working with artists closely in the studio, not just referencing them,” Chandler said. “I’ve found it cool to not only be on the fashion calendar but parallel with the art world.”
Following the installation with The Webster, which will be up for three weeks, Rochambeau will hold similar

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