Tom Ford Beauty: On Track to Hit $1 Billion, Opening First Store

Customers who enter the new Tom Ford Beauty boutique will be greeted by LED screens projecting bustier-clad pin-ups photographed from the waist down, sitting with strategically placed bottles of eau de parfum “F–king Fabulous” between their legs.
At least the word “F–king” is blacked out.
Not one for subtlety, Tom Ford’s first beauty store, which opens Nov. 20 in London’s Covent Garden, is the Estée Lauder Cos. Inc.-owned brand’s first freestanding door. It’s also the only off-line presence dedicated solely to Ford’s namesake beauty range.
“My goal is for Tom Ford to be a $2 billion brand and this is the next step to get there,” Ford told WWD.
And the brand might very well be on its way.
An industry source said that Tom Ford Beauty is now on track to hit $1 billion in sales before 2019, more than a year ahead of schedule. (WWD reported in June 2016 that the brand was on track to hit $500 million by the fiscal year that ended June 30, a 29 percent lift from 2015 to 2016, with plans to reach $1 billion in sales by 2020).
Guillaume Jesel, global brand president, Tom Ford Beauty, declined to comment on projections but said the brand grew more

Follow WWD on Twitter or become a fan on Facebook.

Read More…