Kendra Scott Enters U.K. Market, Opens Selfridges Shop-in-Shop

LONDON — Kendra Scott is breaking into the British market with help from Selfridges, where she’s set to open a shop-in-shop on Nov. 20, WWD has learned.
“It has been my dream to expand globally,” Scott said in an interview. “But I wanted to do it at the right time for the company, and with the right partners. So much of our company’s success is based on what we stand for — family, fashion and philanthropy.”
Scott launched her line of customizable jewelry in 2002, and has attracted fans such as Lady Gaga, Taylor Swift, Paris Hilton and Jessica Alba. She operates 75 stand-alone shops across the U.S. and sells through department stores including Neiman Marcus, Nordstrom and Bloomingdale’s and 600 specialty boutiques.
At Selfridges, Scott’s shop-in-shop will be located on the lower ground floor and will carry the Color Bar range, which offers a selection of necklaces, bracelets and rings that customers can personalize. Prices range from 50 pounds for an Elisa pendant necklace, one of the brand’s bestsellers, to 1,100 pounds for a diamond necklace.
The Color Bar designs can be customized with a variety of styles and stones and the Selfridges shop-in-shop will offer even more choice. While Scott did not disclose

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