Let me just say it outloud, OK? Apple is full of it. I’m referring to Apple’s claim that its fanless, Arm-based MacBook Air is “faster than 98 percent of PC laptops.” Yes, you read that correctly: Apple officials literally claimed that the new MacBook Air using Apple’s custom M1 chip is faster than 98 percent of all PC laptops sold this year.
Typically, when a company makes such a claim, it publishes a benchmark, a performance test or actual details on what it’s basing that marketing claim on. This to prevent lawyers from launching out of missile silos across the world.
Apple’s website restates the claim by stating: “M1 is faster than the chips in 98 percent of PC laptops sold in the past year.” The site also includes a detail note that states: “Testing conducted by Apple in October 2020 using preproduction 13-inch MacBook Pro systems with Apple M1 chip and 16GB of RAM. Performance measured using select industry-standard benchmarks. PC configurations from publicly available sales data over the last 12 months. Performance tests are conducted using specific computer systems and reflect approximate performance of MacBook Pro.”