May 6, 2021

$51 million in bushfire donations reveals a big problem with viral Facebook fundraisers

By Amanda Yeo

$51 million in bushfire donations reveals a big problem with viral Facebook fundraisers

As Australia’s unprecedented bushfires destroyed over 31 million acres in early 2020, a Facebook fundraiser launched by comedian Celeste Barber went viral. Initially aimed at supporting rural New South Wales firefighters, the appeal eventually raised over A$51 million from 1.3 million donors across the globe. It was the largest fundraiser in Facebook’s history, eclipsing its predecessor by A$20 million.

Online fundraisers have gained increasing relevance amidst the coronavirus pandemic, as millions struggle with health concerns and unemployment. Facebook itself has …

More about Facebook, Australia, Fundraising, Charities, and Australian Bushfires

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