Knox Frost, a virtual influencer, — yes, that’s a thing — is doing his part to help the World Health Organization (WHO) fight the new coronavirus.
Frost has more than 1 million followers on Instagram and the account is set to leverage that power to do some good.
Knox, a CGI creation that “lives” in Atlanta sort of looks like a video game character, posted an Instagram Friday morning urging folks to social distance and to support WHO’s COVID-19 Solidarity Response Fund.
Influential, an influencer marketing and social data firm, is behind the push.
“As we’ve all seen in the media, Gen Z and Millennials need to take this to heart. Having a voice like Knox’s will certainly raise awareness, reinforce COVID-19 best practices, and drive donations for WHO,” said Influential CEO Ryan Detert in a statement. “In the era of social distancing, virtual influencers are quickly emerging as an innovative new part of the influencer landscape, so we are excited to have Knox Frost onboard to participate in our campaign with WHO.” …