September 25, 2020

Survey shows growth in podcasts and voice assistants, little change in streaming

A new annual survey taken before the current COVID-19 crisis led to restrictions of movement in much of the U.S. suggests good news for Amazon, Facebook’s dominance unthreatened and continued growth in podcasting.
Edison Research and Triton Digital released their annual Infinite Dial survey last week, compiling data on consumers’ use of smart speakers, podcasts, music streaming and social media from 1,500 people (aged 12 and older) to compare year-over-year changes. Here are a few interesting findings:
Voice assistants and smart speakers
Sixty-two percent said they use a voice-based virtual assistant, most commonly via a phone or a computer. There has been a lot written about interactive voice as the next major medium for human-computer interaction after mobile phones, so it’s noteworthy to see that use of the technology is still associated with personal computing devices rather than hands-free smart speakers placed in the surrounding environment.
Smart speaker ownership did increase to 27% of respondents, up from 24% in 2019, even though respondents owned an average 2.2 speakers. In fact, the cohort that owned three or more speakers increased from one-quarter to one-third of owners in just a year, with Amazon Alexa continuing to dominate market share.

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