October 26, 2020

Gwyneth Paltrow’s ‘The Goop Lab’ is a glossy infomercial for woo-woo wellness

Gwyneth Paltrow's 'The Goop Lab' is a glossy infomercial for woo-woo wellness

It was the “exorcism” that got me.

That was the moment my chin hit my chest watching Netflix’s The Goop Lab — a six-part series about the cult wellness brand that’s so woo-woo and batshit, it’s genuinely quite entertaining. That was the moment I allowed myself to utter the words aloud, “What in the living fuck?”

“I had an exorcism,” Elise Loehnen, chief content officer at Goop, told CEO and founder Gwyneth Paltrow in a shiny, pastel room in Santa Monica. Loehnen did not have an exorcism, just to be clear. The Goop staff had been trying out “energy healing,” which involved Goop employees lying on massage tables while a man stood over them making puppeteer motions as they moved, jerked, and contorted their bodies. …

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