October 26, 2020

Etsy shops filling the Baby Yoda toy void were hit with takedown notices

Etsy shops filling the Baby Yoda toy void were hit with takedown notices

Etsy thrives on being the premier online destination for unofficial, fandom-related products; its creative seller base subverts professional retailers by filling the gap between sanctioned merchandise and what fans actually want to buy, and no recent example makes this clearer than the case of Baby Yoda.

To avoid spoiling his appearance, Disney intentionally held back from creating plushies, clothing, or any other merch bearing Baby Yoda’s likeness before the November premiere of The Mandalorian on Disney+. In the time it’s taken for the House of Mouse to get its production lines up, Etsy sellers have already shipped hundreds of little green aliens all over the world. …

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