January 28, 2021

Facebook announces ban on deepfakes, but it won’t stop misinformation

Facebook announces ban on deepfakes, but it won't stop misinformation

Facebook has announced a new policy designed to deal with misinformation spread by deepfakes. However, the website’s fairly weak rules still fall short of dealing with misinformation itself.

In a blog post published on Monday evening, Facebook’s vice president for global policy management Monika Bickert stated that the company is “strengthening [its] policy toward misleading manipulated videos,” including deepfakes as well as “all types of manipulated media.”

“Going forward, we will remove misleading manipulated media if it meets the following criteria,” wrote Bickert.

“It has been edited or synthesized — beyond adjustments for clarity or quality — in ways that aren’t apparent to an average person and would likely mislead someone into thinking that a subject of the video said words that they did not actually say. …

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