May 7, 2021

Tom Ford Beauty Wins With ‘F–king Fabulous,’ Opens First Store

Tom Ford Beauty’s first store — which opens Nov. 20 in London’s Covent Garden — is everything one would expect from the designer.
Never one for subtlety, customers who enter the new Tom Ford Beauty boutique will be greeted by LED screens projecting bustier-clad pin-ups photographed from the waist down, sitting with strategically placed bottles of eau de parfum “F–king Fabulous” between their legs.
At least the word “F–king” is blacked out.
“The…client wants an emotional experience. They want to connect with our products in a sensorial way. They want to combine, mix and layer our fragrances and cosmetics to make them their own. Now they will finally have the perfect place to do that,” Tom Ford said of the only offline presence dedicated solely to his namesake beauty range.
The store concept — a confluence of technology and the over-the-top glam with which Ford has become synonymous — is the designer’s vision entirely. Fragrance, color and grooming will have dedicated rooms within the two level, 1,400-square-foot boutique, showcasing the full range of product in each category as well as offering services that Ford called “impeccable and high-tech.” Decor includes the aforementioned LED screens installed in the front windows to showcase recent launches and

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