January 19, 2021

These Will Be the Biggest Trends for Spring ’18 Says Net-a-Porter

Net-a-Porter has been rethinking the way it approaches its seasonal buys and shifting its attention away from the traditional fashion calendar and ephemeral trends, toward ideas that have been unfolding over several seasons, items that have social media mileage and buzzy new names in the contemporary market.
“The idea that each season, we present the woman with a new vision of who she is going to be, is simply outdated for us,” said Lisa Aiken, retail fashion director, explaining that while the Net customer is always on the hunt for newness, she also has an intimate knowledge of her personal style and isn’t looking for radical shifts.
In the footwear world, the retailer will continue to stand behind styles whose popularity has been building up over the last few seasons, including kitten heels, pumps and novelty heel shapes.
The kitten heel, which is gaining “a universal appeal more than ever before,” is championed by the likes of Prada and Tabitha Simmons, whose slingback versions are among the best-sellers on Net-a-Porter. The company is also doubling its offer of pumps, with new styles by Victoria Beckham and Tom Ford among the highlights in its spring buy. The popularity of styles such as the pump highlights

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