December 1, 2020

Gucci Unveils Gift Giving Campaign for Holiday Season

HAPPY NEW GUCCI: Gucci is embracing the holiday season by unveiling its latest Gift Giving product selection and campaign, which will be extensively supported by digital activities.
Spanning many categories – ranging from T-shirts and footwear to handbags, jewelry, children’s wear and even porcelain items – the product selection is at the core of a new art book released by the house in collaboration with Spanish artist Ignasi Monreal.
Monreal designed a series of digitally-created artworks incorporating Gucci products and developing a narrative inspired by the story of the fall of Icarus.
“Icarus fascinates me because of his story, which could be read a bit like a mantra,” said Monreal.
“If you fly too close to the sun, you’re going to get burned. If you fly too low, you’re going to drown in the sea. It feels quite bluntly obvious, but I find it quite timeless, and reassuring. You have to find the middle point to land on the other side,” he continued, pointing at the “tricky human condition.” The artist also defined the mythological character as “very romantic and of course symbolic of everything young and pretty. Very East London.”
Illustrations in the book include belt-bags encircling a classical statue, small leather goods set in a contemporary, Renaissance-inspired

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