May 6, 2021
Uncategorized

Resisting With Sweatshirts: Lingua Franca Comes to the Whitney Museum

The Whitney Museum’s politically minded “An Incomplete History of Protest” exhibit has made its way onto sweatshirts.
Lingua Franca founder Rachelle Hruska MacPherson has partnered with the museum and with Stateside to launch a line of sweatshirts, sold in the museum’s shop at $125, inspired by the messages of protest and resistance on display in the exhibition, which opened in September.
Popular among celebrities and fashion folk alike for their cashmere sweaters with hand-stitched sayings, first hip-hop lyrics and more recently politically minded phrases, Lingua Franca’s partnership with Stateside has produced two sweatshirts for the Whitney, one reading “give a damn” and the other, “solidarity.”
MacPherson became close with the museum’s product development manager Lauri Freedman and knew she wanted to find a way to work together, but her line’s typical price point of $360 to $400 prevented her from seeing a way in which their items could be accessible for the museum’s shop, which is generally much less expensive.
Related: ‘An Incomplete History of Protest’ Exhibit at the Whitney Museum
“Then I had coffee with my husband’s old roommate Moise [Emquies], who founded Splendid, sold it and started Stateside, and I was, like, ‘I actually think we could do something together,’” MacPherson

Follow WWD on Twitter or become a fan on Facebook.

Read More…