December 2, 2020

Le Metier de Beauté to Launch Marie Fragrance

After 10 years of testing and formulating, Le Metier de Beauté is coming out with its first women’s fragrance, Marie.
Marie is a more traditional, feminine fragrance made with notes of Toulousian violets, Gloire de Dijon roses and cognac. For inspiration, the brand looked to the Petit Trianon garden at Versailles, which houses various species of fragrant flowers.
“The idea was always around how could we create something incredibly feminine and powerful,” said Richard Blanch, chief executive officer of the brand. “It’s really about fragrance as strength and looking at it also as a component of memory.”
Fragrance has been one of the most demanded products from the brand’s clients, so Le Metier de Beauté worked hard on finding the right partner to create a product that reflected the brand’s values and satisfied its clientele. The brand partnered with Fragrance West, a fragrance laboratory in Van Nuys, Calif., to formulate the scent.
This is the brand’s first fragrance bottle; however, it is its second venture into scents. In 2012, the brand launched limited-edition diamond and platinum cufflinks that included an interchangeable solid fragrance exclusively at Neiman Marcus and Bergdorf Goodman. The success of the accessory encouraged the brand to focus on creating the Marie fragrance.

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