October 27, 2020

NBA Star Matthew Dellavedova Talks His Peak Signature Sneakers and Finding a Logo Through Crowdsourcing

After becoming a household name with a gutsy performance in the 2016 NBA Finals with the Cleveland Cavaliers, Australian-born basketball standout Matthew Dellavedova looked to cultivate his personal brand. And after taking the first steps, signing with China-based brand Peak and landing his first signature sneaker (the Delly1), he sought out a captivating logo to adorn his product.
The search led him to online graphic design marketplace 99designs. The company, led by CEO Patrick Llewellyn (and friend of the baller), crowdsourced logos from thousands of designers before Dellavedova, now with the Milwaukee Bucks, decided on one from Steve Hai.
With the regular season here, Footwear News caught up with Dellavedova to speak about the development of his personal logo, having a signature shoe franchise with Peak and the challenges of developing a personal brand in not only the U.S., where plays, but also his home country.
Why did you go through 99designs to have your personal logo created?
“I have known Pat for a long time and when it came time to figure out who to call to create a logo, I knew it was Pat.”
How many logo options did you check out before deciding on the one designed by Steve Hai? And when did you make the

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