December 5, 2020

Social Media Stars Align for Fenty x Puma’s Fall ’17 Launch Party in Beverly Hills

Excitement over the newest installment of Rihanna’s Fenty x Puma collection came to a culmination at the release party on Sept. 27 for the fall 2017 line at Madison boutique in Beverly Hills, Calif. The shop hosted the launch event with celebrities, a live DJ and social media influencers to celebrate the release of the brands newest additions.
For the third release of the Fenty x Puma line, Rihanna drew inspiration from a number of sources when designing and creating the fall collection. Classic preppy clothes, athleisure and traditional school uniforms all found their way into the new lineup of apparel and accessories by Rihanna.
Madison’s Fenty x Puma launch party.
The launch event incorporated collegiate-themed elements throughout the store and soiree held under the stars. Guests included influencers from Madison’s Muses — founder David Assil’s roster of social media stars who model brands carried by the store. “Working with Puma and Fenty has been the best experience in retail in my 28 years in the business,” Assil said in a statement.
Among the Muses, MTV’s new TRL correspondent Eva Gutowski shared that she’s a fan of the retailer’s curated selections. “I don’t typically do a lot of partnerships with brands, but I instantly fell in love

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