May 11, 2021

Supreme Confirms Brooklyn Store

NEW YORK — Supreme has landed in Brooklyn.
After months of speculation, the company has confirmed that it will open a store on Thursday at 152 Grand Street in Williamsburg.
The cavernous space is sparse, much like Supreme’s other shops, but features skylights and a bowl for skating. This is the brand’s second New York store.
Resellers say rumors of a Brooklyn store have been percolating for a few years because of the crowds Supreme draws at its SoHo store on Thursdays when new product drops, but talks started to dissipate once the company created a drop system that alleviated those crowds on Lafayette Street. Customers now meet in a park the Monday before Thursday drops and put their names on a list. They then receive a number that dictates when they can enter the flagship, eliminating the need for a line.
In July, Louis Vuitton had to cancel its Supreme pop-up on Bond Street because Manhattan’s Community Board No. 2 unanimously denied the proposal, citing Supreme’s tendency to violate New York permit requirements and its lack of a plan to manage the crowds on a quiet, residential street. The collection was never released in New York.
While Williamsburg has transitioned from a neighborhood for

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