November 25, 2020

Vicenzaoro Commits to Sustainability

Vicenza, Italy — Exhibitors and organizers of the Vicenzaoro jewelry trade show showed their commitment to a more sustainable industry, as they forecast a rise in sales for the full year. The “Green Jewellery” edition of the fair united industry leaders who were relatively unfazed by growing geopolitical tensions in key markets like South Korea and the effects of the rising euro and the prices of raw materials.
The five-day trade show that closed Sept. 27 saw a 20 percent increase in traffic to 23,176 visitors versus the September 2016 edition of the fair. The show hosted 1,300 brands coming from 36 foreign countries. The new calendar date was in line with the ready-to-wear shows, which also culminated in a tribute to sustainability with the “Green Carpet Fashion Awards, Italia,” an event organized by Livia Firth of Eco Age and Italy’s fashion chamber Camera Nazionale della Moda Italiana. Firth has also played a crucial role in the jewelry industry by guiding brands like Chopard’s in their sustainable journey. Fruit of that collaboration was the landmark Chopard Green Carpet collection.
Matteo Marzotto, executive vice president of Italian Exhibition Group, a company formed by the integration between Rimini Fiera and Fiera di Vicenza, said

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