December 5, 2020

Maybelline, ColourPop, Wet ‘n’ Wild, Anastasia Beverly Hills Top Influenster Winners’ List

Maybelline, ColourPop, Wet ‘n’ Wild and Anastasia Beverly Hills were among the brands taking home multiple honors in the Influenster 2017 Reviewers’ Choice Awards: Best in Beauty.
Seventy winners were announced based on the analysis of more than 13 million organic reviews, ratings, photos, questions and answers left by members over the past year. The full list is available at
“Since Influenster is a data-driven insights platform with over one million reviews generated each month, our focus on organic review activity to reveal the winners is a celebration of the power of online peer-to-peer recommendations in shaping the beauty industry.” said Elizabeth Scherle, cofounder and president of Influenster.
Maybelline took honors in best drugstore gel eyeliner, best drugstore foundation for oily skin and best drugstore concealer. ColourPop scored with its Swerve Crème Gel Eyeliner Pencil in the best indie gel eyeliner category, best indie brow product with its Precision Brow Pencil and best indie concealer for its No Filter Concealer. Another mass market leader, Wet ‘n’ Wild won for best makeup brush, best drugstore contouring kit and best drugstore highlighting product.
Anastasia Beverly Hills won the best luxury shadow palette for the Modern Renaissance Eye Shadow Palette and best luxury contouring kit for The

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