May 7, 2021

A Look Back at the Biggest Supermodels of the ’90s

One of the biggest moments of fashion week was when Carla Bruni, Claudia Schiffer, Naomi Campbell, Cindy Crawford and Helena Christensen came out at the finale of Versace’s show in homage to the late Gianni Versace.
Supermodels on the Versace spring 2018 runway at Milan Fashion Week.
In the late ’80s, the notion of a supermodel as we know it today began to take shape. In 1990, Crawford, Campbell, Christy Turlington, Linda Evangelista, and Tatjana Patitz appeared on the cover of British Vogue and quickly became thought of as the “Big Five.”
While in past eras models had mostly been nameless faces, models in the 1990s were stars in their own rights, earning thousands of dollars for each appearance — a fact that led Evangelista to infamously say, “We don’t wake up for less than $10,000 a day” in an interview with Vogue about how she and other models had changed the game.
Linda Evangelista wears an ankle length stripe and pattern blazer over a cropped vest with wide leg black trousers for the Jil Sander 1993 runway show in Milan.
These models were able to capitalize on their celebrity outside of the catwalk, with some, like Christensen, transitioning into acting and others, like Crawford, establishing lucrative endorsement deals with big brands, such as Pepsi.

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