November 24, 2020

L’Oréal Paris, Balmain Host Fete

L’Oréal Paris and Balmain painted the town a rainbow of shades Thursday night to fete their lipstick tie-in, commandeering the immense central courtyard of a Paris university building and some of its majestic rooms.
The capsule collection marks a first dip into beauty for Olivier Rousteing, Balmain’s creative director.
“What was really surprising to me is that I didn’t know that creating a lipstick was like creating clothes,” he said, explaining each takes perfectionism — working hard to make a perfect tone, the right balance and proportions.
“At the same time, what was really interesting, as well, is becoming the face of cosmetics,” the designer continued. “I…am part of the campaign. [I’m also] empowering women, which I do in my fashion, and have the chance to do that in the cosmetics world. That’s something really new and interesting.”
So has his appetite been whetted to delve further into the beauty industry?
“Of course. Balmain always has been part of glamour and beauty in so many ways,” said Rousteing. “So I really feel like right now is just the beginning, an incredible collaboration and an incredible moment.
“I can’t wait to show you what’s going to happen next,” he teased.
Crowds thronged into the venue giving on to

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