July 10, 2020

Isaia Opens San Francisco Store in Frank Lloyd Wright Building

Italian luxury men’s wear brand Isaia has opened a boutique in San Francisco, its third Stateside, located in the historic Frank Lloyd Wright building at 140 Maiden Lane that was one of the original blueprints for the Guggenheim Museum in New York. Formerly home to the V.C. Morris Gift Shop, the store boasts 7,900 square feet of space, with 4,000 square feet dedicated to retail sales, incorporating a bevy of unique design elements.
“It is all about the space,” said Gianluca Isaia, chief executive officer and third generation of the family-run company. “We kept the integrity of every design feature intact. As an update to the store’s existing beauty, we focused on adding a color-sensitive lighting schematic, sound system and the styling of our product to complete the experience. It was much like restoring a masterful piece of art to its glory and giving it a new personality.”
Taking over a landmarked building was no small task, because none of the original materials could be touched or modified, including the original wall plaster, millwork, trim, flooring railings, bubbled ceilings and, of course, the brick and stone façade. Planning required the interior of the space to be painted the exact color that Wright

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