December 5, 2020

Beauty’s Next Frontier: How Much for a Water Bottle?

Sephora thinks the water bottle could be the next must-have beauty item.
This summer, Bkr’s (pronounced “beaker”) $40 water bottles, with pretty pastel, rose gold heart-emblazoned or spiked silicone sleeves that have become a requisite for the boutique fitness set, were picked up by the retailer. In August, the range hit and 24 Sephora doors, and in January will enter all Sephora doors in the U.S. and Canada.
That’s an ambitious rollout for a glass water bottle, with prices that range from $28 for a “teeny” to $55 for a spiked, one-liter version. The most popular, a 16-oz. size, ranges from $35 for the original silhouette to $40 for bottles with spiked sleeves.
Cofounders Tal Winter and Kate Cutler declined to comment on sales, but an industry source said Bkr’s revenue is in the double digit millions. The brand is carried in more than 1,000 doors worldwide and to date, more than 1.5 million bottles have been purchased.
Winter and Cutler admitted they were met with resistance every step of the way when they started the company six years ago, but the two credit the rise of the “beauty from within” movement as a catalyst for the brand’s growth.
“I’m not sure they knew

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