May 11, 2021

Duck Head to Be Relaunched Under Oxford Industries

Just over a year ago, Oxford Industries quietly bought the Duck Head trademark. But at the end of this month, the Atlanta-based manufacturer is going to make some noise as it relaunches the venerable men’s wear brand.
“There’s a lot of resonance with this brand,” said Wesley Howard, president of Oxford’s Lanier Clothes division, which is spearheading the return of the Duck Head label. ”It speaks to the authority of the brand — there’s a lot of emotional connection.”
Duck Head traces its history to 1865 when two Nashville brothers, George and Joe O’Bryan, turned duck — heavy canvas used for Army tents — into sturdy work pants and overalls. The company’s pants with their mallard logo became a wardrobe staple and were especially popular in the South. The company changed hands several times over the years and in 2013 was sold to Prospect Brands LLC, a joint venture between apparel industry veteran Tom Nolan and McCarthy Capital Fund V, an Omaha-based private equity firm. Although Prospect had big plans to revitalize the brand, they were never realized and Nolan resigned as president and chief executive officer early last year.
For the past year, Howard, along with former Tommy Bahama ceo Terry Pillow,

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