Stella McCartney chose Alicia Keys as the face of her 2017 Breast Cancer Awareness campaign not just because the two are friends and Keys is a celebrity, but also to target African-American women, who are the fastest-growing group being diagnosed with breast cancer. Statics also show that African-American women diagnosed with breast cancer have a 42 percent higher mortality rate than Caucasian women, which McCartney called “a hard-hitting fact.”
“[The higher mortality rate is mainly because they don’t get an opportunity to get an early diagnosis or the right kind of treatment,” said McCartney. “This really compelled me to reach out to Alicia. I asked her if she would like to reach out and speak to this community and be the face of the campaign.”
The campaign is meant to raise awareness about the disease and promote regular screenings and early detection. McCartney designed the Ophelia Whistling bra and underwear set in Poppy Pink set for the campaign. This year the campaign will support the Memorial Sloan Kettering Breast Examination Center of Harlem — in Keys’ hometown — which has screened more than 200,000 women for breast cancer and offers free, high-quality care to the local community.
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