November 27, 2020
Uncategorized

Dior Milestone: Heritage Brand

PARIS — When Christian Dior organized its last major retrospective in Paris 30 years ago, the house had almost no archives to speak of.
Fast-forward to 2017 and the brand boasts a state-of-the-art facility, christened Dior Héritage, that provided many of the outfits on show in the “Christian Dior: Designer of Dreams” exhibition at Les Arts Décoratifs, which marks the house’s 70th anniversary this year.
The archive, a stone’s throw from the Dior headquarters at 30 Avenue Montaigne in central Paris is the brainchild of Olivier Bialobos, vice president of international communications at Christian Dior Couture.
“I started working on the project three years ago with the aim of being ready for the 70th anniversary,” Bialobos said in his office, where the floor is lined with illustrations by Christian Bérard, purchased at auction.
He noted the project benefits from the strong support of Bernard Arnault, chairman and chief executive officer of LVMH Moët Hennessy Louis Vuitton, Dior’s parent company, and Sidney Toledano, ceo of Christian Dior Couture, who have given it the means to develop its scope.
“The mission of Dior Héritage is to conserve. Its second mission is to find and acquire new pieces, and its third mission is to document, thereby helping artists or creative

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