December 6, 2020

Dior Milestone: Beauty Chief

PARIS — “The story of Dior began by intimately mixing fashion and beauty,” said Claude Martinez, president and chief executive officer of Parfums Christian Dior.
That’s because Dior’s beauty company was incorporated practically at the same time the house launched its fashion collection.
Christian Dior, the designer, even went so far as to say, “Perfume is the indispensable complement to the personality of women, the finishing touch of a dress, the rose with which Lancret signed his canvases.”
“Right away he had this homogenous vision,” said Martinez, for whom the house’s past serves as a firm foundation and springboard for the brand’s future.
Dior’s history helps inform Parfums Christian Dior’s current beauty business. Take the example of makeup creation.
“When you look at Dior’s fashion books, two things strike me — first, the silhouette, tight at the waist…and the colors,” said Martinez. “Dior always dared and his successors — Marc Bohan, John Galliano — dared with color. Therefore, this DNA belongs to us, too.
“There is a reason that Dior is among the leaders — if not the leader — in colors, in lipstick,” said Martinez. “Dior knew very quickly that there are an infinite number of reds inside a red. There are 100,000 possible pink

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