November 29, 2020
Uncategorized

The Great Enters Footwear With DTC Boot; More Styles to Wholesale in Spring 2018

Followers of designers Emily Current and Meritt Elliott’s clothing label The Great have probably noticed the vintage lace-up boots featured in every look book shoot for their Americana-infused line. In fact, hundreds of followers have e-mailed asking where they can buy it. Finally, the duo decided to produce The Boxcar Boot and make it available direct to consumers of thegreat.com, and it sold out last week after a few days.

The Great Boxcar Boot
Stefanie Keenan

The Great has made plans to enter the footwear arena via wholesale, with a collection of 10 equally vintage-inspired, no-heels styles for Spring 2018. While its e-commerce business has seen triple-digit growth this year, there’s also plenty of opportunity with wholesale.
Priced at $295 to $495 retail, the collection includes vegetable tanned vachetta, calf hair and kid suede with leather soles and linings, all made in Brazil. Like many of the clothes, the boots are styled after original men’s pieces, softened up for women.

Mandy Moore and Minka Kelly at The Great Boxcar Boot launch
Stefanie Keenan

“The shoes all had to fall through the same filter as our clothes, which is a wearability and a worn-in familiarity,” said Current. “You can take things up or down a notch with a

Follow WWD on Twitter or become a fan on Facebook.

Read More…