May 11, 2021

Green Carpet Fashion Awards Close Milan Fashion Week

MILAN – And the winner is, Milan and Made in Italy.
As the event dubbed the “Oscars of Fashion” unfolded, it was clear that the city’s and country’s fashion industry responded by showing a united front to anyone questioning its relevance and especially its efforts to create an increasingly sustainable production pipeline.
The first edition of the Green Carpet Fashion Awards, Italia held at the La Scala theater on Sunday evening recognized both celebrated designers — think (alphabetically) Giorgio Armani, Tom Ford, Alessandro Michele, Pierpaolo Piccioli and Miuccia Prada — as well as up-and-coming ones, artisans and technological innovators.
After a cocktail on the square in front of the theater — which was completely fenced off from the rest of the city and transformed into a luscious garden with pomegranate trees and a green carpet made from recycled fishing nets — guests were entertained by Gioacchino Rossini, Giacomo Puccini and Wolfgang Amadeus Mozart airs sung by young students of the La Scala Academy, introduced by Alexander Pereira, artistic director of the prestigious theater.
Modeled after the Academy Awards, but in a shorter one-hour version (to the relief of the weary fashion crowd at the end of show week) celebrities were invited to hand out

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