November 27, 2020

Simone Rocha: ‘With every show I’m telling a story’

Simone Rocha’s feminine but edgy clothes have won awards and found many fans. She talks to Alice Fisher about being inspired by nature and why she puts women at the centre of everything she does

De Beauvoir Town in Hackney is known for many things, but bucolic views is not one of them. Yet look out of Simone Rocha’s office window and all you see is leaves and water. Somehow she’s found a rare spot along this busy stretch of the Regent’s Canal where a climbing vine has smothered all four storeys of the building opposite. So in addition to her vast dark desk, the photos of work by Nobuyoshi Araki, Yayoi Kusama and Louise Bourgeois and the wall of art books, Rocha’s office is full of dappled light off the canal and framed with a burst of vivid green. “It’s a blessing,” she says , gazing up at the wall of leaves. “It does make this place feel more natural.”

I’m an emotional designer and I put a lot into a collection so I don’t want to make more than two a year

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