November 25, 2020
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Tommy Hilfiger RTW Fall 2017

Tommy Hilfiger rekindled a longstanding love affair with London this week, taking his peripatetic TommyNow runway show to the Roundhouse in Chalk Farm for a rock circus starring Gigi Hadid, a clutch of spinning acrobats and the American pop duo The Chainsmokers.
Like P.T. Barnum himself, Hilfiger had a host of sideshows up his sleeve, too. On the periphery of the circular show space, guests grazed on mini cheeseburgers, hot dogs, chips and wine; they perused merch from pop-up shops selling Tommy Hilfiger vintage, Tommy x Gigi, and Gigi collections; and got T-shirts, bags and buttons customized. A poster-making booth offered guests the chance to pose alongside pictures of Hadid.
Later, when the red and white lights went down, the Nineties hip-hop cranked up and the show rolled on with models stalking the runway in thigh-high black ribbed tights, cutoff denim, leather shorts and Nineties streetwear — lumberjack shirts, leather coats with shearling collars, supersized hoodies, plaid coats and trousers — and big fat puffers.
Hilfiger described the new collection as “rock-sport-street infused with military and workwear. If you think about that it’s really the street style of today, but it’s inspired by all of those different elements.” There was plenty of sparkle in

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