October 27, 2020

Emporio Armani Mounts Multi-Million Dollar Mega-Party in London

EMOTIONAL TIES: It’s been 11 years since Emporio Armani held a big shindig in London. The return, to mark the reopening of the brand’s Bond Street store, was celebrated with a huge party at the Tobacco Dock in East London that followed a showing of the spring 2018 collection.
“We’re very emotional about this show and, also, my uncle (Giorgio Armani) is very ’emozionale’, like we say in Italiano, with coming back to London to show the collection,” Roberta Armani said. “London is a very special place to us. It’s important that tonight we do something special.”
Sources said that Armani spent upwards of $2 million on the night, much of that going to securing the night’s entertainment.

Ellie Goulding
Richard Young/REX/Shutterstock

Guests were expecting big things. Back in 2006, the brand took over Earls Court to show its spring 2007 collection and throw a party to raise awareness of AIDS, with Leonardo Di Caprio and James Franco, plus Beyoncé performing.
Immediately after the show, as guests moved across an open outdoor terrace and through the doors to a one-night-only club, lit with colored box lights in a new take on an old-school disco dance floor, wild speculation about the entertainment circulated around the party.
“I heard

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