November 23, 2020
Uncategorized

Cargo’s Latest Destination; Themed Capsule Selection Goes Intergalactic

Cargo Cosmetics is known for its destination-themed collections. But for this season, the brand’s journey is to a galaxy far, far away with a limited-edition collection inspired by “Star Wars: The Last Jedi.”
“We take the consumer to a different destination every season [previous locales have included Australia, Paris, London and Hawaii] and we try to create a look for that destination and with products named to reflect the culture of that location,” said Brian Robinson, president of Cargo. “This time we took a step further with Star Wars and intergalactic travel.”
Cargo used Instagram and Twitter to announce the capsule collection inspired by the upcoming theatrical release. Starring Mark Hamill, Adam Driver, Daisy Ridley and the late Carrie Fisher, “Star Wars: The Last Jedi” debuts in U.S. theaters on Dec. 15, 2017. Cargo’s beauty assortment will hit 1,100 Kohl’s department stores in October. After a limited engagement, Cargo will widen the reach to HSN.
Although Robinson would not comment on projections, industry sources estimate “Star Wars: The Last Jedi” limited-edition line will be a major force, delivering $15 million in retail sales.
This is Cargo’s first licensing agreement with a film, but the brand has been a fixture on numerous Hollywood films sets.

Follow WWD on Twitter or become a fan on Facebook.

Read More…