December 2, 2020
Uncategorized

Roland Mouret Debuts Fragrance During London Fashion Week

LONDON — After two decades in business, Roland Mouret was looking for a new challenge — and he found it in perfume.
The London-based designer, who presented his spring 2018 collection in London on Sunday morning, partnered with the French perfumer Etat Libre d’Orange to debut his first fragrance, Une Amourette.
“Twenty years ago, I started draping in my kitchen without knowing how to, and now I got the opportunity to create a smell without [knowing) how,” said Mouret. “Everybody thinks that a perfume is a business strategy that revolves around money, but for me it was just based on emotion.”
Une Amouerette- which means a fling or a moment of passion in French – is a bold scent. It blends sweet notes such as cardamom with spicy, earthy ones such as oil-infused patchoulli, vanilla or pink peppercorn that have a touch of provocation.
The designer worked with Givaudan perfumer Daniella Andrier. “It was a designer meeting an amazing nose, but also a man meeting a woman. Our first meeting was kind of like a date, we talked about what men feel and what women feel, about the skin and the ways we can share moments with another skin, the attraction of it, the

Follow WWD on Twitter or become a fan on Facebook.

Read More…