October 23, 2020

Giorgio Armani is back at London fashion week … and eyeing his legacy

The king of style is nearing retirement. He laments novelty for novelty’s sake and says there’s more to life than experiment

As a designer, Giorgio Armani is best known for his understated aesthetic of fluid suits in shades of beige, but his presence at London fashion week over the past few days has been pretty attention-grabbing.

In the lead-up to his first Emporio Armani show at the event, at a warehouse in the East End on Sunday, he has beamed his logo across County Hall. He has installed a retinue of a hundred or so global employees on a floor of his Mayfair headquarters. All of a sudden, all of the taxis and buses in W1 are covered in his branding.

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