December 5, 2020

Hailey Baldwin Co-Curates ‘Streets of EQT’ With Adidas and JD

STREET CRED: Fashion or street cred? Hailey Baldwin can serenely claim she’s got both. The busy model and Instagrammer co-curated her first show on Friday, in partnership with Adidas and JD.
Dubbed “Streets of EQT” — EQT stands for Adidas’ Equipment range that was launched for runners in the Nineties — the event took place at London’s Old Truman Brewery, following a dynamic format that included a catwalk, a live-stream backstage and a Q&A with Baldwin.
The 20-year-old, who boasts 10.6 million followers on social media and who, along with rapper Stormzy, is also the face of EQT’s latest ad campaign, said she wanted to be as hands-on as possible. “What I love most about street-style fashion is that it’s accessible. It was really important to me that guests got to see what goes on backstage at a show — the excitement, the chaos, the final touches. So I installed huge screens either side of the runway with a live feed from backstage, so everyone could see what was going on and feel part of the action.”
Baldwin also gave JD consumers the opportunity to sit front row and walk in the show alongside some familiar faces. Street-cast models mixed with London’s young and cool, including

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