December 5, 2020

EXCLUSIVE: Former Fashion Boss Cuts $5 Million Off Historic Plaza Hotel Suite

Tommy Hilfiger isn’t the only fashion boss working hard to try to sell his pad at Manhattan’s landmark Plaza Hotel.
Just days after Hilfiger’s tony penthouse was reintroduced to the market with a $50 million price tag (it was advertised for $80 million at one point), Jürgen Friedrich, who previously founded and led fashion brand Esprit’s European operations, has also followed suit.
Now a non-executive director of the clothing chain, the 78-year-old earlier this week trimmed the price of his historic corner spread for sale to $34.5 million in an attempt to entice a buyer amid Manhattan’s struggling luxury property market.
This is down from $39.5 million when it was put on the market in February and is also quite the drop from the $55 million he tried to flip it for shortly after he purchased the 4,284-square-foot, three-bedroom spread known as the Astor Suite for a little more than $25 million in 2007.
He is no doubt hoping that its historic ties will be a selling point, with the listing naming John Jacob Astor, the Duke and Duchess of Windsor and John F. Kennedy as some of its former residents before the suite, alongside a number of the Plaza’s other units, were converted into condos in

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