November 23, 2020

Canyon Ranch Adds Botox to Menu

Now, at Canyon Ranch: Botox.
The luxury wellness resort next month is launching CR Aesthetics — an injectable treatment menu that includes Botox, Juvéderm and Kybella — at its flagship spa in Tucson, Ariz.
Canyon Ranch spent the past year testing the program on 10 of its cruise ship spas and it was an instant success, with revenue reaching the seven-figure range. Chief executive officer Susan E. Docherty said demand for injectables at the main Canyon Ranch spas is so high, the company will rollout CR Aesthetics to its locations in Lenox, Mass., and Las Vegas in 2018. Docherty declined to provide specific figures, but industry sources estimate the addition of injectables could increase the company’s revenue 15 percent per year. In Arizona, the CR Aesthetics menu will be open to people outside the resort to come in for treatment.
Canyon Ranch is known for its cushy wellness retreats — its resort locations offer a vast array of self-improvement-related activities, from Ayurvedic spa treatments to nutrition counseling and personal training. While standard facials have always been on the Canyon Ranch menu, Botox and fillers would have been considered off-brand 10 years ago — but in today’s increasingly wellness-obsessed culture, consumers are beginning to

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