November 29, 2020

Student Designers Compete to Create a Custom Shoe for NBA Star James Harden

Would-be footwear designers can get some insight into the evolution of a shoe with today’s debut of Pensole Footwear Design Academy’s sneaker competition online. The first three episodes will air on Complex’s YouTube channel, while the remaining will follow on YouTube Red.
The original unscripted series, “Lace Up: The Ultimate Sneaker Challenge,” was produced through a partnership by 10/10 Entertainment, Largardère Sports and footwear design and Pensole founder D‘Wayne Edwards.
Aspiring designers from around the world battle it out in teams to determine who can design, develop and produce the next great sneaker. The prize: their own limited-edition James Harden sneaker and a design job at Adidas.
In addition, students will have the chance to show off their skills by creating additional custom sneakers for major celebrities who will give them creative challenges and inspiration for the designs.
According to Edwards, “What we do is so organic and natural, but had never been filmed.” He added that during the course of the competition, whose winners have already been determined but under wraps, participants had six topics to design against over the course of eight weeks. Each episode covers an entire week-long class, at the end of which a shoe will be finished, unveiled and

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