November 29, 2020

Nells Nelson Quietly Looks to Build Business

Sisi Li, the designer behind sportswear collection Nells Nelson, is ready to step into the spotlight.
Li started Nells Nelson (named for her husband and son) in 2015, when she was living in Italy. Today, she sells several stores in the U.S. such as If Boutique in SoHo; Joan Shepp in Philadelphia, and A’marees in Newport Beach, Calif., as well as private clients. She produces her collection in factories in Italy.
She is personally showing her spring collection to stores at the Apropo showroom at 43 West 24th Street, where she is a guest this season.
“I want to make clothes that you can live in,” said Li. For spring, the collection features silk chiffon outerwear, tailored blazers, safari jackets and safari pants; a wool with water-repellent finish rain coat; cashmere parka; denim and linen cotton tailored blazers and trousers; a linen silk trench and a silk satin tuxedo blazer, pant and pant skirt. Colors include black, midnight blue and emerald green.
The spring collection wholesales from $190 for the cotton shirts up to $1,200 for the cashmere coats. Jackets wholesale between $550 and $700. The clothes carry Italian sizing and range from sizes 38 to 48.
“I love jackets, they’re like sculpture to me,” added

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