December 5, 2020

Kuho Stops to Smells the Flowers

One, two, three, four, step, turn. The models’ choreography at Kuho’s Saturday presentation at Industria, Studio 10, was as precise and deliberate as designer Hyunjung Kim’s collection.
Kuho, a powerhouse in Asia, operates 66 stores in South Korea, and is expected to do sales of $100 million this year, said Jean Colin, vice president of the global expansion team at Samsung C&T Fashion Group, a division of Samsung, which owns Kuho. The contemporary label, which in September 2016 showed its collection in the U.S. for the first time during New York Fashion Week, is more determined than ever to build its presence in America and has been trying to gain international distribution.
Kuho is selling to Nordstrom; Ssense, the online and digital retailer that sells independent and luxury brands, and operates a flagship in Toronto; Club 21 in Singapore, and Hong Kong-based retailer Lane Crawford.
“We’re looking for more wholesale distribution,” Colin said, adding that Kuho would eventually like to open its own stores in the U.S. “It’s better for us to have more visibility. The brand really speaks to the contemporary customer. The entry price point appeals to all age groups. Our customers are not so young, and not so old.”
“I’ve designed for Kuho

Follow WWD on Twitter or become a fan on Facebook.

Read More…