November 29, 2020
Uncategorized

Canali to Launch Eyewear Line

MILAN — Canali SpA has inked a five-year licensing agreement with L’Amy America, part of International Luxury Group, to produce and distribute a luxury collection of sunglasses and ophthalmic frames. The collection will bow at Milan’s eyewear trade show MIDO next year and will be rolled out globally starting in March.
This is a first in terms of brand extensions for the Italian family-owned men’s wear group. General manager Stefano Canali underscored how this category in particular has “substantial content,” and stands out since it “frames the face.” The executive said finding the right partner was a priority and praised L’Amy for having Canali’s same “values and codes,” for the company’s use of first-rate materials and expertise, and its technology and craftsmanship.
He also noted that this is a first step in a strategy of extensions spanning over the next five years. “We are in no rush, we want to do things well.”
The rollout will be “well-calibrated. We don’t want to flood our stores with eyewear.” He emphasized how it was key for the product to reflect the quality of the brand, and was upbeat about the potential of eyewear for Canali. “There is room for a well-done product, that will help

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