November 23, 2020

Augmented Reality Goes Backstage at New York Fashion Week

Gucci Westman used augmented reality for her “Lauren Hutton on Safari” look at Hellessy.

Backstage beauty went digital during New York Fashion Week.
At Hellessy last Friday, makeup artist Gucci Westman eschewed traditional paper charts in favor of the Perfect365 Pro makeup artist app.
YouCam Makeup teamed with Nolcha Shows to create a series of augmented reality makeovers inspired by NYFW. The company also provided exclusive backstage access with Internet live streaming.
“This is the future, it is where everything is heading. It’s modern and there’s a playfulness to it that’s nice,” said Westman, a backstage favorite at fashion shows. She added even her tech-savvy kids deemed the app cool.
Perfect365 Pro was specifically created for makeup artists and uses an augmented reality platform that allows makeup artists to communicate through virtual try-ons. The looks can be viewed on photos or live using the “Live Mirror” feature. According to a recent study from Poshly, 32 percent of makeup artists are now using digital makeup apps to communicate makeup looks to clients.
“The beauty industry is evolving, and having elite artists [like Westman] on the platform is only a further testament to this,” said Cara Harbor, vice president of marketing for Perfect365, Inc.
At Hellessy, Westman discussed the

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