November 25, 2020

Norisol Ferrari Takes Entirely Seasonless Approach to Spring With New E-commerce Site

A LINE FOR ALL SEASONS: With a relaunched e-commerce site that guides shoppers by degrees, Norisol Ferrari is taking a novel approach to seasonless dressing.
Having “changed the vernacular” of her collection to appeal to a greater assortment of better specialty stores, Ferrari said, “I don’t believe in seasons. I never have. I’m wearing four-ply cashmere and it’s September? In this world, seasons are over. Global warming is happening whether you deny it or not. And day-to-day, you don’t know what the temperature is going to be.”
The designer has the added stewardship of two former Donna Karan executives, Carole Kerner and Stephanie Reiner who joined Ferrari’s company in February to run the business. A big believer in layers, Ferrari has created a collection that has an abundance of dresses, blouses, sweaters and outerwear that can be built upon or taken away. She is calling the concept 70 degrees. Shoppers can now buy items based on her site by browsing based on temperature ranges. During a walk-through of the spring collection at her West 28th Street studio, Ferrari said, “If you are a professional woman, you are definitely going to be freezing, no matter what time of year it is because of

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