December 2, 2020

Italy’s Fashion Chamber Releases Guidelines for Sustainability in Retail

MILAN — Italian fashion is getting greener.
Camera Nazionale della Moda Italiana, Italy’s fashion chamber, on Monday introduced a document with guidelines for making retail sustainable. The manifesto will be available for consultation on the group’s web site starting from Tuesday.
“This is our green season,” said the Italian association’s president, Carlo Capasa, introducing the project, which has been in the pipeline for two years. The Camera will also host the first Green Carpet Fashion Awards Italia, developed in collaboration with Livia Firth’s Eco-Age, on Sept. 24 at the city’s La Scala Theater.
“We have the responsibility of [promoting] sustainability as we’re among the biggest producers of luxury [goods] worldwide,” Capasa said, underscoring how this is the first time a national fashion institution has released a document on sustainable retailing.
The executive explained how the goal is to first change the attitude toward the topic. “We’re trying to change the culture a little bit…and give our associates and consumers tools to measure sustainability, too,” Capasa said.
Compiled by the Goldmann & Partners Applied Sustainability Research Center, the tome directly engaged a Sustainability Work Group, including companies such as Ermenegildo Zegna, Giorgio Armani, Gucci, Prada, Salvatore Ferragamo, Versace, Bottega Veneta, Fendi, Loro Piana, Moncler, Tod’s, Valentino and Renzo Rosso’s

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