November 25, 2020

JW Anderson: ‘We have to democratise fashion’

Creating a new collection for Uniqlo was a labour of love for designer Jonathan Anderson, the man who oversees his own label and Loewe

There is an unnerving busy-ness to Jonathan Anderson: his daily schedule planned six months in advance, the small mountain of iPhones beside his coffee and the way his conversation slips from business ethics to the history of Japanese ceramics in the same sentence. But this is how the 32-year-old fashion designer, who oversees his own label as well as the Spanish luxury brand Loewe, thrives: leaping from one idea to the next – from Paris to London to Madrid, to his country retreat near Norfolk. He spends a lot of time mid-air. You get the sense he would really, really like a cigarette.

He is at Tate Modern today, caffeinated and well-lit in this small room up near the roof. Earlier, as a Uniqlo exec presented Anderson’s first collection for the brand, the designer stood slightly hidden in a crowd, and blushed to be described as “an artist”.

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