March 6, 2021

Vision Expo West to Showcase Latest Eyewear Trends and Newest Brands

The Nineties are back on fashion’s runways, and eyewear is following the trend.
As Vision Expo West gets set to run from Sept. 14 to 16 at the Sands Expo in Las Vegas, Nineties-style shields, pastel lenses and lightweight metal frames will be among the most directional looks in the sunglass category for 2018. In addition, Space Age materials, new lens technology and more integrated “smart” features are on the horizon for both sun and optical eyewear.
Within the designer licensing world, a slew of new deals will see the debut of Moschino and Rag & Bone eyewear at Safilo, Moncler at Marcolin, and Longchamp at Marchon.
“The role of trade shows is ever-changing, but Vision Expo is still a major showcase for us,” said Thomas Burkhardt, senior vice president of global brands, marketing and design at Marchon. “We are excited to be unveiling Longchamp, one of the few globally recognized brands that has never had an eyewear license. You’ll see that translate into an elegant timelessness that plays with color.”
Marchon also holds the license for several designer brands that have newer creative directors, such as Raf Simons at Calvin Klein; Jonathan Saunders at Diane von Furstenberg; Natacha Ramsay-Levi at Chloé, and Paul

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