Sean Cassidy was on vacation in Paris when he discovered Emilie Lafaurie’s men’s wear collection and became enamored with the line’s updated traditional designs.
That chance meeting led to Cassidy tossing aside a career in children’s book marketing to become the exclusive distributor of Lafaurie’s collection in the U.S. through his own stores.
This September, Cassidy will mark the 20th anniversary of Sean, a three-unit men’s specialty store business that carries only Lafaurie’s designs. And to celebrate the milestone, the two are teaming to introduce Beau, a special capsule designed by Lafaurie to appeal to the Millennial man.
“I really don’t like the term ‘Millennial,’” Cassidy said, “but we’re targeting the guy who is just getting on his feet.”
Beau will consist of 40 pieces including suit separates, shirts and sweaters that can be mixed and matched to allow younger guys to look professional and polished but still contemporary. The collection is manufactured in Europe, primarily France, Portugal, Spain, Bulgaria and Germany.
Prices will range from $98 to $118 for shirts, $88 to $128 for sweaters, $98 to $128 for casual pants and $395 to $435 for suits. The average price for a Emilie Lafaurie suit is $600.
Beau is targeted to a younger man.
“It’s a great