May 11, 2021

Marc Jacobs and Coty Stage an Eau So Decadent Evening at The Plaza Hotel

Champagne wishes and caviar dreams came true for a group of influencers Thursday night at The Plaza Hotel.
The group of women — some 15 of them, in town from nine international markets — had abandoned fashion week duties to spend the evening in the hotel’s three-bedroom Royal Suite. The hosts were Marc Jacobs and Coty Inc. — the designer, who was not present, and his fragrance licensee had invited the group of Instagram influencers and bloggers to an over-the-top, slumber-party-style event to promote his newest fragrance, Eau So Decadent.
From around 3:00 p.m. to midnight, attendees like Cara Santana (808,000 Instagram followers), Shea Marie of @PeaceLoveShea (1.1 million followers) and Sara Escuerdo (932,000 followers) were given the five-star sleepover treatment. It started with full hair and makeup using Marc Jacobs Beauty products, custom silk robes and slips designed by Jacobs for the event and access to accessories from the designer’s runway archive — fur stoles and headscarves. Then the activities began — a scavenger hunt throughout the Plaza capped off with Champagne cocktails at the hotel bar, dinner on the terrace of a corner penthouse suite and near midnight, karaoke hosted by a drag queen back in the Royal Suite where

Follow WWD on Twitter or become a fan on Facebook.

Read More…